IGNOU BBA course permits you to get a speciality in retail for the executives and administration of the board. IGNOU offers BBA to help the executives with the organization of Maharashtra Knowledge Corporation Limited. The course length is 3 years, which can be finished in 6 years or less. The point-by-point prospectuses of the two specializations are given down on this page.
The syllabus of the Distance BBA course is given below for your better understanding of the course structure and subjects that you will study during the course:-
BBA in retail management covers the following subjects of study for completion of the BBA degree. Subjects are mentioned below:
| Course Code | Course of Study |
|---|---|
| Diploma in Retailing (year 1) | |
| BRL-001 | Overview of Retailing |
| BRL-002 | Retail Marketing & Communication |
| BRL-003 | Retail Management Perspectives & Communication |
| BRL-004 | Customer Service Management |
| BRLT-005 | Internship and Viva-Voce |
| Advanced Diploma in Retailing (year 2) | |
| BRL-006 | Buying and Merchandising-I |
| BRL-007 | Store Operations-I |
| BRL-008 | Human Resources |
| ECO-001 | Business Organization |
| BCOA-001 | Business Communication & Entrepreneurship |
| AMK-001 | Marketing |
| BRLT-09 | On the Job Training and Viva-Voce |
| BBA in Retailing (year 3) | |
| BRL-010 | Buying and Merchandising II |
| BRL-011 | Retail Operations and Store Management II |
| BRL-012 | Visual Merchandising and Store Management |
| BRL-013 | Customer Value Management |
| BRL-015 | IT Application in Retail |
| BRLT-016 | On the Job Training (OJT) and Viva Voce |
BBA in Service Management is a complete program that offers a degree certificate and a certificate of employment experience. The students will study the following subjects during the course:
| Course Code | Course of Study | Nature of Course |
|---|---|---|
| Semester-1 | ||
| BSM-001 | Fundamentals of Management | Theory |
| BSM-002 | Basics of Marketing | |
| BSM-003 | Written Communication Skills | |
| BSMW-001 | Internship Report (Workbook) | Work-based |
| BSMA-001 | Basic IT Skills | Ability Enhancement |
| Semester-2 | ||
| BSM-004 | Foundations of Services Marketing | Theory |
| BSM-005 | Focus on the Customer | |
| BSM-006 | Understanding Customer Requirements | |
| BSMW-002 | Internship Report (Workbook) | Work-based |
| BSMA-002 | Communication and Soft Skills | Ability Enhancement |
| Semester-3 | ||
| BSM-007 | Understanding Human Behaviour | Theory |
| BSM-008 | Basic Quantitative Techniques | |
| BEVAE-181 | Environmental Studies | |
| BSMW-003 | Internship Report (Workbook) | Work-based |
| BSMA-003 | Advanced IT Skills | Ability Enhancement |
| Semester-4 | ||
| BSM-009 | Introduction to Service Operations | Theory |
| BSM-010 | Service Design | |
| BSM-011 | Service Quality and Improvement | |
| BSMW-004 | Internship Report (Workbook) | Work-based |
| BSMA-001 | Advanced IT Skills | Ability Enhancement |
| Semester-5 | ||
| BSM-012 | Economy and Services | Theory |
| BSM-013 | Delivering and Performing Service | |
| BSM-014 | Managing Service Operations - I | |
| BSMW-005 | Internship Report (Workbook) | Work-based |
| BSMA-005 | Data Processing and Reporting | Ability Enhancement |
| Semester-6 | ||
| BSM-015 | Managing Service Promises | Theory |
| BSM-016 | Managing Service Operations - II | |
| BSM-017 | Service Entrepreneurship | |
| BSMW-006 | Internship Report (Workbook) | Work-based |
| BSMA-006 | Research Process | Ability Enhancement |
