What IGNOU's Marketing Management MBA entails?
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A two-year postgraduate program with four semesters, the distance MBA in marketing delves deeply into the advanced study of business administration and management. The MBA program offers a range of specializations in several fields that are needed in the business world.

Finance, marketing, human resources, entrepreneurship, retail management, operations, and other specializations are among those that are available. After graduating, students can continue their study by enrolling in a distance education MBA program. You can find administrative positions in many different industries with the aid of a distance MBA.

One of the best possibilities for students with strong communication abilities is an MBA in marketing. One of the earliest specializations in the MBA area is this one. Any corporate organization needs a team with advanced marketing expertise to promote the good or service they are selling.

The possibility for an MBA in marketing in India is always rising due to the complexity of marketing. After earning an MBA in marketing, students can find employment as sales executives or managers in a range of sectors, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.


Distance MBA In Marketing Management Course Details

University Name

Indira Gandhi National Open University




UGC-DEB, AICTE, NAAC with A++ Grade


MIN - 2 Years | MAX- 4 Years


No Age Limit


Graduation from a recognized university

Fees Incurred

INR 37,800/-for full course

Average Salary Offered



What is the Eligibility for MBA In Marketing in Ignou?

Students who meet the following criteria will be eligible for admission to the IGNOU distance MBA program in marketing:

Students must hold a bachelor's degree from an institution with national acclaim in any field in order to apply. It is necessary to pass the CAIIB exam, which is given by the Indian Institute of Banking and Finance.

He or she must have spent at least two years working in the banking and financial services industry.



By virtue of the Indira Gandhi National Open University Act of 1985, the Indira Gandhi National Open University (IGNOU) was created. The institution, which today has more than four million students registered for the first time, is governed, owned, and under the control of the central government. The university's online MBA program has received UGC-DEB approval and is recognized internationally. You can get all the information you need about the online MBA program at Indira Gandhi National Open University in this blog post.

The Indira Gandhi National Open University, also known as IGNOU, is a reputable institution for all online and distant learning courses. Since its founding in 1985, the institution has actively promoted distant learning. The university was founded in 1985 by the Indira Gandhi National Open University Act. To offer open and remote learning to people all around the world, the Indian Government National Open University (IGNOU) was founded.

At the Indira Gandhi National Open University, students from all over the world can enroll in undergraduate, postgraduate, postgraduate diploma, diploma, and certificate programs. The institution offers approximately 227 courses each semester through its 21 schools and 67 regional locations.


How to get Admission in MBA Marketing in IGNOU 2023?

The application procedure is straightforward and based on a set of prerequisites for the distance MBA programs offered by IGNOU. Students must submit an application to the relevant regional centre together with the required fees and paperwork.

Students can find out if they meet the requirements for a particular distance learning course by looking up the prospectus online. In order to be considered for admission to the distance MBA program, applicants must have completed their undergraduate degrees at an accredited institution.


Is IGNOU MBA in Marketing Good?

IGNOU's MBA in Marketing program is a good option for anyone. Students who are currently employed in the fields of management and business administration have access to one of the best distance MBA programs offered by IGNOU. It turns out to be a very practical option for working professionals who want to enhance their qualifications while still acquiring experience in the working world.

Additionally, the MBA is recognized as being the most in-demand degree. The value of the degree is higher on the market, and MBA professionals stand out from the competition by being unique. The fact that IGNOU offers quality teachers combined with extremely affordable lectures is one more justification for choosing it for an MBA in marketing.


What is the Fee Structure of IGNOU MBA in Marketing 2023?

For many courses that appear to be a bit out of reach for many students, IGNOU turns out to be a very reasonable institution. IGNOU's MBA programs have much more affordable tuition than traditional MBA programs. Additionally, the course is extremely inexpensive given that an MBA is a bit pricey in and of itself.

The distance MBA program costs Rs. 37,800 in tuition fees, which must be paid upfront by bank debit from one of the approved banks in the name of the Indira Gandhi National Open University (IGNOU). Students are responsible for paying the relevant regional centre the academic fee at the start of each session.


What are the benefits of pursuing a Distance MBA in Marketing from IGNOU?

Students can further their education in a variety of fields, including management, commerce, the humanities, science and engineering, and more, thanks to the variety of distant learning and open learning courses offered by IGNOU. The distance MBA is one of the most well-known management programs, despite the fact that IGNOU offers a wide choice of management programs. Some benefits that IGNOU provides to distance MBA students include the following:

The University of Grants Commission (UGC) and NAAC have acknowledged and given their seals of approval to this well-known institution.

The university is legitimate and valuable across the country because of its recognition.

For students who cannot afford the normal forms of these courses, IGNOU offers very affordable courses.

IGNOU also provides a wide range of specialties among its course offerings. The university offers many different MBA specialties.

The university is renowned for providing excellent instructors as well as a fairly accessible schedule to the students.


What is the course duration for IGNOU MBA in Marketing?

The minimum and maximum course lengths for the IGNOU MBA in Marketing are 2 years and 4 years, respectively. Four semesters must be completed by the students in two to four years. When working as professionals, the students can take their time to finish the course. They can study and work together in a flexible setting as a result.


What Are the Subjects/Syllabus in MBA Marketing Management IGNOU 2023?

The IGNOU Distance MBA Marketing program is extensive and unifies many managerial concepts from various disciplines. The following is a list of all the topics covered by the online MBA in Marketing program offered by IGNOU:


Semester 1

Semester 2

- Financial Management
- Managerial Economics
- Operational Research and Statistical Analysis
- Business Environment
- Marketing Management
- Financial and Cost Accounting
- Management Concepts

- Marketing Research
- Consumer Behavior's
- Computer Applications-I
- Sales Management
- Accounting for Managerial Decisions
- Rural and Agricultural Marketing
- Advertising Management

Semester 3

Semester 4

- Retailing
- E-Commerce
- Service Marketing
- Customer Relationship Management
- Entrepreneurship Management
- Product and Brand Management
- International Business

- Computer Applications-II
- Industrial Marketing
- Total Quality Management
- Strategic Management
- Supply Chain Management and Logistics
- Management Information System
- Management Information System
- Project Work


How to apply for IGNOU MBA in Marketing Entrance Exam 2023?

If a student wants to apply for admission to IGNOU, they must take an entrance exam. Students must take the IGNOU common management entrance test in order to enroll in the distance MBA program. Students can register for IGNOU's admission exam, known as OPENMAT, by visiting the institution's official website. Students who are interested in applying for the specific specialization can do so by meeting the requirements and taking the entrance exam for the subsequent admissions selection process.


Is Openmat Necessary for IGNOU MBA in Marketing?

The OPENMAT is administered by the School of Management Studies at IGNOU to candidates for the MBA programs. For admission to the MBA and PGDM programs at IGNOU, a national entrance exam called OPENMAT is required. NTA conducts the IGNOU OPENMAT exam twice a year, in July and January. Depending on the validity of their scores, candidates may apply for admission in any of the cycles. To apply to MBA schools, management candidates must take the OPENMAT exam.


How Can I Download the IGNOU MBA Marketing Management Prospectus in 2023?

By visiting the university's official website and selecting the prospectus option, students can access the common prospectus for the IGNOU. Students can get the entire prospectus, which contains all the information about the courses offered, the pricing structure, the eligibility requirements, and other important information, by selecting the option for a common prospectus 2023 on the IGNOU website.

Students can find all the information they need about the university, including its accomplishments, distinctive qualities, comprehensive information about its programs, requirements for admission, and applications for its online lectures, such as the IGNOU e-content mobile app and other corresponding applications.


How Can I download IGNOU MBA Marketing Management Study Material In 2023?

IGNOU offers a few sites where the course materials and any questions can be found and answered. eGyanKosh and Education Broadcast are the two online venues where the lectures are delivered. For soft copy notes and other doubt clearing sessions, the institution also offers mobile applications. The student has access to the course materials electronically. Students are given access to IGNOU e-content as soon as they enroll in the course.

Students can use the IGNOU e-content app to browse any program's curriculum. A digital platform called eGyanKosh provides videos and study guides for more than 2500 courses. The convenience of having study resources from several disciplines in one location is valued by IGNOU students.


What are the Top Distance MBA Marketing Colleges in India for IGNOU Alternative?

There are a lot of colleges offering MBA in Marketing programs nationwide. Let us take a look at some of them:

1. NMIMS - Deemed to be University

2. IIM Indore

3. IIM Lucknow

4. IIM Kozhikode

5. Symbiosis Institute of Management

6. Jain University

7. UPES, Dehradun

8. Chandigarh University


Can I get Scholarship in IGNOU for MBA Marketing Programs?

Those students who have enrolled in an IGNOU traditional full-time Master's program. PHD, SC, OC, or ST students may be qualified to apply for an IGNOU scholarship. The annual income of the parent or guardian should not be more than Rs. 3 lakhs. Candidates can submit their online applications using the Buddy4Study platform. For the duration of their MBA degree, the chosen MBA students will receive a scholarship worth INR 1,00,000 (INR 1.00 Lakh).


Does IGNOU offer Placements?

The institution offers structured placement services to help students find jobs. Campus Placement Cell (CPC) is the name of IGNOU's placement cell, which was established in 2005 to assist students with job searches. The placement cell oversees all placement-related tasks and assists students in locating suitable employment. The placement cell's mission was to assist students with challenges linked to placement and direct them toward a profession that would be the best fit for them.

On the other hand, at the university's regional centres, the Campus Placement Cell (CPC) organizes hiring drives, career fairs, and employability enhancement programs. Campus placement departments at distance education institutions actively urge students to pursue their coursework online while also assisting them in building a stable future. Campus placement units for distance education schools aggressively encourage students to continue their education online while also assisting them in building a stable future.


Is there any difference between IGNOU MBA Marketing and IGNOU Distance MBA Marketing?

Compared to a traditional MBA program, a distance MBA in marketing is significantly more affordable. The MBA distance program aids working individuals in maintaining a flexible environment. IGNOU, however, exclusively offers distant learning degrees, hence there is no distinction between its MBA and distance learning MBA programs.


What is the Scope after Completing IGNOU MBA In Marketing?

The distance MBA in Marketing program offers a wide range of employment opportunities for both students and working professionals. Here is a list of every profession that can be obtained after earning a distance MBA in marketing:

Job Opportunities

Business Development Executive

Marketing Manager

Media Planner

Sales Manager

Product Manager

Asset Manager

Brand Manager

Head of Digital Marketing

Market Research Analyst

Corporate Sales


Other Management Courses Offered by IGNOU

You can get in-depth information on a range of managerial issues through a number of management programs offered by the Indira Gandhi National Open University (IGNOU). The following are the management programs that IGNOU offers:

- Distance BBA

- Distance MBA

- Distance MBA In Financial Management

- Distance MBA In Business Management

- Distance MBA In Marketing Management

- Distance MBA In Operations Management

- Distance MBA In Human Resources Management

- Distance MBA in International Business Management

- Distance MBA in Information Technology

- Distance MBA in Supply Chain Management

- Distance MBA in Banking and Finance Management

- Distance MBA in Hospital Administration

- Distance MBA in Hospitality Management

- Distance MBA in Retail Management

- Distance MBA in Rural Management

- Distance MBA in Project Management

- Distance MBA in International Trade Management



Students who have a bachelor's degree in any discipline from an accredited university are eligible to apply for the two-year postgraduate distance MBA in marketing management program. The Indira Gandhi National Open University is a reputable and well-known institution for online learning.

This is the time to move forward if you are still unsure about whether you should pursue it or not. Given the various obligations they already have in their lives, this is one of the best solutions for working professionals. I hope you were able to learn what you required to know about the distance MBA program offered by IGNOU.



Is IGNOU MBA in Marketing AICTE approved?

Yes, IGNOU MBA in Marketing is AICTE approved.


When to apply for IGNOU MBA in Marketing?

Exams are held twice a year at the university, with students having the opportunity to take their program's exams in June and December. If students are unable to give tests in June, they will be able to appear for exams in December.


How to apply for an IGNOU MBA in Marketing?

To apply for the IGNOU MBA in Marketing program the students have to first be eligible for the course by fulfilling the eligibility criteria. The students then have to sit for the entrance examination conducted by the university.


Is IGNOU MBA in Marketing valid for Government Jobs?

Yes, IGNOU MBA in Marketing is valid for government and private sector jobs, for both of them.


Is IGNOU MBA in Marketing recognized worldwide?

Considering IGNOU is a globally recognized university, the MBA in Marketing degree at IGNOU will be recognized worldwide.


Is IGNOU MBA In Marketing degree valid?

Yes, IGNOU degrees are valid all over the nation. The university is well-known and recognized by the UGC and NAAC which makes it all the worth at every part.


When is IGNOU MBA in Marketing entrance test?

IGNOU MBA Admissions 2023 will be based on the OPENMAT MBA university-level entrance exam. The OPENMAT was conducted on 11th April, 2023.


How to apply for the IGNOU MBA in Marketing entrance exam?

The students have to obtain the prospectus from IGNOU's official website. Then by using the application link provided above, you can apply for the OPENMAT entrance exam online.


What is the duration to complete an MBA in Marketing from IGNOU?

The minimum duration to complete an MBA in Marketing from IGNOU is 2 years. However, the maximum duration to complete the same is 4 years.


Does IGNOU refund the academic fees in case of cancellation of the program?

IGNOU only refunds fees if the institution refuses admission for any reason. However, in the event that the student cancels the programme, the fee will not be returned.